About Lauran Potter

Lauran brings a global perspective and a deep love of community to her work with Birch Properties. Originally from Washington, DC, she has lived in cities across the U.S. and abroad before finding her home in the Berkshires, drawn by the region’s natural beauty, cultural vibrancy, and sense of balance.

With a background in nonprofit communications and international relations, Lauran is skilled at building meaningful connections and understanding what people need to feel truly at home. She brings warmth, curiosity, and a collaborative spirit to every client relationship—grounded in genuine care and thoughtful attention to detail.

Whether welcoming newcomers or guiding longtime residents, Lauran enjoys sharing her growing local expertise, from the character of each Berkshire town to favorite trails, scenic bike routes, and dog-friendly spots. Her goal is simple: to help others experience the beauty, creativity, and community that make the Berkshires such a special place to live.